Twitter Ads:
In this spring, Twitter released a new product “Twitter Amplify,” which allows
all media brands to advertise their TV ads through Twitter Ads.After some
months of beta testing with the choose media partner, Twitter officially
announced that on Tuesday that their new Twitter ads are now available for all
advertisers who are running national TV commercials in the USA.
Twitter team
also announced that they are adding a new analytics view to its Twitter ads
Dashboard, which will help the advertisers to track their campaigns analysis.
Twitter said due to Twitter Ads the advertisers
including Jaguar, Holiday Inn and Samsung observed an increase in message
association, their brand recall and also the purchase intent using Amplify. If
we talk about general advertisers, they also observed a 27% increase in
engagement rates.
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